All about Elisa at work

Publicis bought Razorfish!

2009-08-10T16:17:17Z

http://adage.com/agencynews/article?article_id=138373

Oh wait, one more, must check this out

2009-07-30T20:23:53Z

American Psycho remix cover music video and a free album download!

http://milesfisher.com

iphone Microsoft spoof

2009-07-30T20:06:22Z

Ah, the rounds of review and "strategy" parody....

LOL 3rd Act!

2009-05-28T16:10:20Z

freelancers & consultants

2009-05-15T14:42:15Z

check this out:

http://workatjelly.com/

from the site:

Hiya. Jelly is a semi-weekly work-together, and you're invited!
What is Jelly?

Jelly is casual coworking. We invite people to work from our home for the day. We provide chairs and sofas, wireless internet, and interesting people to talk to, collaborate with, and bounce ideas off of.

You bring a laptop (or whatever you need to get work done) and a friendly disposition.

digital music blog

2009-04-16T18:19:44Z

they sponsor the hand made music event at 3rd Ward every 3rd Thursday

http://createdigitalmusic.com/

http://www.3rdward.com/events/handmademusic

Social Media guru blog

2009-04-07T18:44:08Z

SeanBohan.com

Check it out! I found Sean in the Social Media Marketing group on Linked In. Here's his profile: http://www.linkedin.com/in/seanbohan

Kit Kat site

2009-04-07T14:57:28Z

http://www.thefirstworldwidewebsitewerenothinghappens.com/

On David Lee's blog site...

Arnold in the Press!

2009-04-06T18:18:35Z

USA Today ( 4/06/2009)
http://www.usatoday.com/money/advertising/adtrack/2009-04-05-mcdonalds-singing-fish-ad_N.htm

The Rachel Ray Show (3/27/2009)
http://creative.arn.com/webnative/imageinfo?-a+anonegant+%2Fraid%2FReprints%2FARNWORLD%2FRachel-Ray-Filet-o-Fish_SWF_320X240_AWW.swf

Carnival Aquarium 3 Minute AdAge Video (3/23/2009)
http://creative.arn.com/webnative/imageinfo?-a+anonegant+%2Fraid%2FReprints%2FARNWORLD%2FADAGE_CARNIVAL_SWF_320X240_AWW.swf

new cotton Facebook widget

2009-03-31T18:31:44Z

I'm not so impressed with it. I mean, why go through all this just to see a slideshow of photos? They could've just put them on their page. Or gave me a link to their site, which would look much better.

Truth Youtube video embed test

2009-03-30T18:35:12Z

truth Flickr video embed test

2009-03-30T17:17:34Z

The social platform policy issue rages on...

2009-03-26T01:51:02Z

From the Social Media Marketing group admin on Linked In:

New policy changes at LinkedIn are negatively affecting your Social Media Marketing group! Speak up for us!
Hello, everyone - I am using a new feature on LinkedIn to contact you about something very important to all of us - social networking. I'm sure you joined in order to find information and resources, get feedback and network with other people interested in Social Media Marketing.

But LinkedIn has just made some policy changes that have severely restricted what group managers can do and makes the functionality of this group much more limited.

What they have done:

1. Taken away my ability to send you the monthly email newsletter that I have produced in the past. I can no longer access the group's email list.

2. Taken away my ability to send you individual welcome letters or direct correspondence. I can't even view who is a member of this group, it is limited to seeing only 500, not the entire 15,000+.

3. Forced advertising onto profile and other pages - but the group managers do not profit. There is no revenue share. I don't make a dime from any of the work I put into LinkedIn.

4. By disabling the email list download, I now have ZERO visibility into group performance reports that I used to have through my email management system. I can't tell how many people are unsubscribing, how many undeliverable emails there are, etc. etc. LinkedIn has NO reporting capabilities whatsoever.

They claim they had to do this because some unscrupulous managers were building lists for spam. Their response is penalize all the legitimate group managers for the actions of a few bad apples. There are far better ways to deal with this issue.

I pride myself in moderating and managing this group to the best of my ability. For almost a year, we have grown at 25% a month. LinkedIn overall has grown almost at much. The fact is, it is groups like ours that makes LinkedIn successful. But now they are biting the hand that feeds them. My ability to interact and network with you as individual members has been completely hamstrung. This is the only way to reach you individually.

I URGE YOU TO TAKE ACTION AND VOICE YOUR OPINION. Ask them to rescind this heavy-handed and totally unnecessary tactic. Send an email directly to the Founder, Chairman and CEO of LinkedIn, Reid Hoffman. You can send an in-mail from his personal page: http://www.linkedin.com/profile?viewProfile=&key=1213&authToken=gzEL&authType=NAME_SEARCH&locale=en_US&srchindex=1&goback=.psr_*1_*1_Reid_Hoffman_*1_*1_*1_*1_*1_*1_Y_us_94901_*1_*1_*2_*2_*2_Y_Y_*1_Relevance#h274-147

Thanks for taking the time and for participating in Social Media Marketing. Let's keep growing and improving it, and that means growing and improving LinkedIn, too.

Cheers,
Mike Crosson
Moderator

MTV video wrapper

2009-03-25T20:29:34Z

RnD - Carnival Aquarium - Arnold

2009-03-25T16:40:42Z

http://www.flickr.com/photos/habbyshaw/sets/72157615128711160/

Photo set of interactive aquarium developed by Arnold's R&D group for Carnival

Ad Spec Guidelines

2009-03-25T14:53:28Z

http://www.iab.net/iab_products_and_industry_services/1421/1443/1452

drop down menu best practices

2009-03-25T14:43:39Z

http://www.smashingmagazine.com/2009/03/24/designing-drop-down-menus-examples-and-best-practices

thanks from Ebbey Mathew

Twitter test

2009-02-25T17:47:27Z

Trying to figure out how to get this on my navigation bar. I may need to use a new stylesheet.

Famecast

2009-02-24T18:58:31Z

They have some interesting functionality such as voting, social networking links, and “buzz factor” ratings built into their platform already.
Their about us page:
http://www.famecast.com/about.php

FAMECAST PREMIUM BRANDED CONTESTS
The FameCast platform engages and expands your customer base through:
• An interactive, participatory experience
• Creative design that adheres to your branding guidelines
• Valuable user information collection and reporting
• Complete social networking and community applications
• Viral marketing widgets and toolset
• Proven contest management platform
• Specialized agency services for campaign support/development
• Live event production and management

Here is a link to a sample promotion they are doing with Fender:
http://www.getroadworn.com/backstage/artist.php?artist_id=31603

Selections of New Viral Content from the Trojan Evolve Campaign

2008-11-19T23:03:08Z

http://www.evolveoneevolveall.com

I posted my favorites when the campaign first launched, but I'm happy to share some new work that is also excellent!

Good Old War:
Subtle Hipster Fun

Safe Sex | STI | Contraception | STD

Trojan Evolve Comedy Tour dudes W. Pillsbury & J. Graff:
Over the top and hilarious

Safe Sex | STI | Contraception | STD

The Spill Canvas:
Acting & production is kinda hack, but I like how they remind me of the guys who hit on me at bars, I'd like them to have friends like this. With Magnums ;)

Safe Sex | STI | Contraception | STD

Trojan Evolve One Evolve All is in the Press Again!

2008-11-19T22:46:55Z

Front page of Communication Arts:

http://www.commarts.com/

Here's the site:

http://www.evolveoneevolveall.com/

More press:

PR Week
http://www.prweekus.com/Trojan-encourages-youth-to-evolve-in-Web-effort/article/120156/

Brand Director, Jim Daniels is featured in Brandweek here:
http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i0c49d162eb6e91272224bb72cc3921e1

Adweek:
http://www.adweek.com/aw/content_display/news/agency/e3i89939c96ea2a724ccfabb5f2fd2f8517

Blogs:

Condomunity:
http://condomunity.com/trojan-condoms/trojan-condom-evolve-campaign-buses/

Adrants:
http://www.adrants.com/2008/10/trojan-asks-everyone-to-evolve-realize.php

YPulse:
http://www.ypulse.com/our-side-of-the-screen-candies-v-trojan-on-preventing-teen-pregnancy/

Evolvor:
http://www.evolvor.com/2008/10/21/evolve-one-evolve-all/

Biggups to
Sean Fornier, Designer
Nat Sweeney, Associate Creative Director
Peter Hill, Creative Director
Lino Ribolla, Executive Creative Director
Craig Lambert, Strategist (And Cheif Digital Officer)
Dan Lui, Account Director
Jim O'Neil, Group Account Director
Maria Somma, Sr. Producer
Katie Kosinski, Producer
(me, as Sr Producer & Talent Manager)
Media partner: MTV Networks
Media Agency: Maxus
TV Agency: Kaplan Thaler
PR Agency: Edelman
Client: Trojan

Max Kerning Rox My Werld

2008-11-19T22:05:21Z

I wish I had Suitcase and more fonts. Maybe Max can show me a polite way to get it with out spending my paycheck :)

http://www.maxkerning.com/

He has a manifesto, a Facebook page, you can follow him on Twitter, and he's actually responding to the comments!

What a strange virtual world we live in.

More Trojan work

2008-10-28T21:18:48Z

Safe Sex | STI | Contraception | STD

Trojan Branded Content Campaign goes live

2008-10-22T14:47:57Z

The Trojan Evolve One. Evolve All. campaign has launched and its' brainchild, Craig Lambert is quoted in this article in Adweek:

http://www.adweek.com/aw/content_display/news/agency/e3i89939c96ea2a724ccfabb5f2fd2f8517

The campaign site is here: http://www.evolveoneevolveall.com/

And one of my favorite artist videos from the grant program:

Safe Sex | STI | Contraception | STD

And Shanka-D's "Trojan Man', which was submitted to me at the beginning of the program when I was recruiting at SXSW in Austin, TX:

Safe Sex | STI | Contraception | STD

---

Here is the body of the article:
NEW YORK Trojan hopes to overcome the stigmas that prevent condom use among teens and young adults with a wide-ranging online push that leans heavily on shareable content.

For its "Evolve One, Evolve All" push, Trojan has partnered with various up-and-coming artists to create a dozen pieces of unique content that address situations and excuses for engaging in risky sexual activity. It is cataloging the content on EvolveOneEvolveAll.com, which is part of Viacom's MTV.com network, but the content is designed for embedding throughout the Web.

The move is part of Trojan's attempt to align itself with the prevention of unwanted pregnancies and sexually transmitted diseases. But it's previous reliance on traditional media has run into twin problems in reaching the important youth demographic: many media outlets won't run its spots, and young consumers are spending more time elsewhere.

To remedy that, Trojan is in the midst of its largest-ever online campaign, which represents a four-fold increase in spending over the previous year, according to Craig Lambert, chief digital officer at Colangelo, Trojan's ad agency.

"The challenge is that basically sexual health in America is a terrible, epidemic problem," said Lambert, citing statistics showing one in four teenagers are infected with an STD. "It's worse here than elsewhere in the world."

Colongelo constructed a push that shows various personality types and barriers to condom use. For example, a young woman going on a third date who is hesitant to carry a condom because her date might find her promiscuous.

Austin, Texas-based rapper Shanka D-Russ created a song, "Be a Trojan Man," to address several barriers to safe sex. His lyrics include lines like "You hot as a sauna, kissing on her/Caught up in the moment. Keep it covered, my brother."

Another is a video by actor and filmmaker Frankie Nasso that takes a lighthearted look at a young man and woman apparently arguing about the guy's distaste for condoms. It turns out he's objecting to her desire for him to wear a rubber ex-president mask.

"[Creative] has to overcome the barrier," Lambert said. "If it's just entertaining or a spoof, that's not going to cut it."

The online work follows a TV campaign that ran from June 2007 to June 2008. Those spots featured pigs in a bar trying to pick up women, only to be rebuffed. Once a condom is purchased, the pigs morph into attractive men whom women greet more receptively.

In translating the theme online, Colangelo tried to embed the safety message in content more likely to be shared. The idea, Lambert said, is to make the message peer to peer, rather than from the brand to consumers.

"We created an environment where we can stimulate conversation and engagement," Lambert said. "They're more likely to do the right thing."

Trojan is running ads across MTV Network properties, which include Comedy Channel and Spike. It is also placing messages through ad network Videoegg and social-media site Facebook.

Lambert said Trojan would measure the campaign's success based on overall visits to the site, along with the rate at which users share content. Ultimately, though, it will look to tie the campaign to actual behavior.

"People think about measuring on the Web is if people arrive on the site and watch something," Lambert said. "We want to see what the attitude was."

Trojan work

2008-09-30T15:46:12Z

Here is the new site launched by MTV and Maxus for the Trojan: Evolve One Evolve All project:

http://www.evolveoneevolveall.com/

Right now it has canned and Vans Warped Tour PSA content. Artist grant content will go live in October. The rough cuts are looking great!